Privacy Policy

Last updated: 1 August 2026

PAWFF ("PAWFF", "we", "our", or "us") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, store, protect, and otherwise process your personal data when you visit pawffsg.com (the "Website"), purchase products from us, contact us, subscribe to our communications, participate in promotions or loyalty programmes, or otherwise interact with PAWFF.

This Privacy Policy is intended to comply with the Personal Data Protection Act 2012 of Singapore (PDPA) and other applicable laws and regulations relating to the protection of personal data.

By accessing or using our Website, submitting information to us, placing an order, or otherwise interacting with PAWFF, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, disclosure, and processing of your personal data in accordance with this Policy.

If you do not agree with any part of this Privacy Policy, please discontinue use of our Website and services.

1. Personal Data We Collect

"Personal Data" means data, whether true or not, about an individual who can be identified from that data, or from that data together with other information to which we have or are likely to have access.

The types of Personal Data we may collect include:

Information You Provide Directly

• Full name

• Email address

• Mobile or telephone number

• Billing address

• Delivery address

• Payment-related information (processed through third-party payment providers)

• Order history and purchase records

• Customer support enquiries and correspondence

• Product reviews, testimonials, photographs, videos, and other content you submit

• Marketing preferences and communication preferences

• Information relating to your pets where voluntarily provided (such as pet name, breed, age, dietary preferences, medical conditions, or food sensitivities)

Information Collected Automatically

When you access our Website, we may automatically collect certain information, including:

• IP address

• Browser type and version

• Device type

• Operating system

• Referral source

• Pages visited

• Time and date of access

• Session duration

• Clickstream data

• Cookies and similar tracking technologies

• Website usage analytics

Some information collected may be aggregated or anonymised and may not identify you personally.

2. How We Collect Your Personal Data

We may collect Personal Data when you:

• browse or use our Website;

• create an account;

• place an order;

• make payment for products or services;

• subscribe to newsletters or marketing communications;

• participate in promotions, giveaways, contests, loyalty programmes, or referral programmes;

• contact us via email, WhatsApp, social media, telephone, contact forms, or other communication channels;

• submit product reviews, photographs, videos, or testimonials;

• interact with our advertisements or social media pages; or

• otherwise voluntarily provide information to us.

3. Purposes for Which We Use Your Personal Data

We may collect, use, disclose, and process your Personal Data for one or more of the following purposes:

Order Fulfilment

• processing and fulfilling orders;

• arranging delivery or self-collection;

• verifying payment;

• managing transactions and invoices;

• processing refunds, exchanges, or replacements;

• communicating about your order status.

Customer Service

• responding to enquiries and requests;

• providing customer support;

• handling complaints;

• resolving disputes;

• verifying your identity where necessary.

Website Operations

• operating and maintaining the Website;

• monitoring Website performance;

• improving Website functionality;

• troubleshooting technical issues;

• preventing fraud, abuse, or unauthorised access.

Business Operations

• internal record keeping;

• inventory management;

• accounting and financial reporting;

• auditing;

• regulatory compliance;

• legal and contractual purposes.

Marketing and Communications

Where permitted by law or with your consent, we may use your Personal Data to:

• send newsletters;

• inform you of promotions, discounts, events, launches, and special offers;

• provide product recommendations;

• notify you of changes to our products, services, policies, or Website;

• conduct customer surveys and market research.

You may opt out of marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly.

Analytics and Improvement

• analysing customer behaviour;

• measuring Website traffic;

• improving products and services;

• developing new offerings;

• personalising your shopping experience;

• understanding customer preferences and purchasing patterns.

4. Pet Information

If you voluntarily provide information about your pet (including medical conditions, allergies, dietary preferences, or feeding history), such information is collected solely to assist with customer enquiries, product recommendations, order customisation, or related services.

PAWFF does not provide veterinary, medical, or professional nutritional advice through the collection of such information.

5. Cookies and Similar Technologies

Our Website uses cookies and similar technologies to enhance your browsing experience and improve our services.

Cookies may be used to:

• remember your preferences;

• maintain shopping cart functionality;

• recognise returning visitors;

• measure Website performance;

• conduct analytics;

• personalise content and advertisements;

• improve Website security.

Third-party service providers such as Google Analytics, Meta (Facebook), Instagram, advertising networks, and other analytics providers may also place cookies or similar technologies on your device.

You may manage or disable cookies through your browser settings. However, disabling cookies may affect the functionality of certain parts of our Website.

For more information on how Google uses data, please refer to:
https://policies.google.com/privacy

6. Disclosure of Personal Data

PAWFF does not sell your Personal Data to third parties.

We may disclose your Personal Data where reasonably necessary for the purposes described in this Privacy Policy to:

• payment service providers;

• banks and payment processors;

• delivery and logistics providers;

• warehouse and fulfilment partners;

• website hosting providers;

• e-commerce platform providers;

• IT service providers;

• cloud storage providers;

• analytics providers;

• marketing and advertising service providers;

• customer support service providers;

• professional advisers (including lawyers, accountants, auditors, and consultants);

• insurers;

• regulatory authorities;

• law enforcement agencies;

• courts or governmental bodies;

• affiliated companies within our corporate group; and

• business partners involved in providing products or services requested by you.

These parties are generally required to keep your Personal Data confidential and to use it only for the purposes for which it was disclosed.

7. Disclosure Required by Law

We may disclose your Personal Data without prior notice where required or permitted by law, including where disclosure is reasonably necessary to:

• comply with legal obligations;

• comply with court orders or legal process;

• respond to requests from governmental or regulatory authorities;

• protect our rights, property, or interests;

• protect the safety of our customers, employees, or the public;

• investigate fraud, security incidents, or unlawful activities;

• enforce our Terms & Conditions or other contractual rights.

8. Business Transfers

In the event of:

• a merger,

• acquisition,

• restructuring,

• sale of assets,

• financing transaction,

• insolvency proceeding, or

• transfer of all or part of our business,

your Personal Data may be transferred to the relevant successor, purchaser, investor, or other third party as part of the transaction, subject to applicable legal requirements.

9. International Transfers of Personal Data

Some of our service providers may store or process Personal Data outside Singapore.

Where Personal Data is transferred overseas, we will take reasonable steps to ensure that the recipient provides a standard of protection comparable to that required under the PDPA.

10. Data Retention

We retain Personal Data only for as long as necessary to fulfil the purposes for which it was collected, including:

• providing products and services;

• maintaining business records;

• complying with legal, accounting, tax, audit, and regulatory obligations;

• resolving disputes;

• enforcing contractual rights; and

• protecting our legitimate business interests.

When Personal Data is no longer required, we will take reasonable steps to securely delete, anonymise, or otherwise dispose of it.

11. Security of Personal Data

We implement reasonable administrative, technical, and physical safeguards designed to protect Personal Data against unauthorised access, collection, use, disclosure, copying, modification, disposal, or similar risks.

Security measures may include:

• SSL/TLS encryption for Website communications;

• secure payment processing;

• restricted access controls;

• password protection;

• network security measures;

• secure hosting environments;

• staff confidentiality obligations.

However, no method of electronic transmission or storage is completely secure. While we strive to protect your Personal Data, we cannot guarantee absolute security, and you transmit information to us at your own risk.

12. Payment Information

Payments made through our Website are processed by third-party payment providers.

PAWFF does not generally store your complete credit card or debit card details on our servers.

Payment information is subject to the privacy and security practices of the relevant payment provider.

13. Your Rights

Subject to applicable law, you may have the right to:

• request access to Personal Data we hold about you;

• request correction of inaccurate or incomplete Personal Data;

• withdraw consent for our collection, use, or disclosure of your Personal Data;

• request deletion of Personal Data where appropriate;

• object to certain processing activities; and

• request information about how your Personal Data has been used or disclosed.

To make a request, please contact us using the details set out below.

We may require reasonable verification of your identity before processing any request.

Where permitted under the PDPA, we may refuse or limit certain requests, including where:

• the request is frivolous or vexatious;

• legal exceptions apply;

• the information relates to another individual;

• disclosure would reveal confidential commercial information; or

• we are otherwise permitted or required by law to retain the information.

A reasonable administrative fee may be charged for access requests where permitted by law.

14. Withdrawal of Consent

You may withdraw your consent for our use of your Personal Data at any time by contacting us.

Please note that withdrawal of consent may affect our ability to provide products, services, deliveries, customer support, loyalty programmes, warranties, or other services requested by you.

15. Marketing Communications

Where you have consented, we may send promotional emails, SMS messages, WhatsApp messages, or other communications regarding:

• new products,

• special offers,

• events,

• educational content,

• loyalty rewards,

• and other PAWFF-related updates.

You may opt out of receiving marketing communications at any time by:

• clicking the unsubscribe link in our emails;

• replying with an opt-out request where applicable; or

• contacting us directly.

Transactional communications relating to your orders or account may still be sent even if you opt out of marketing communications.

16. Third-Party Websites and Services

Our Website may contain links to third-party websites, applications, social media platforms, payment gateways, or other online services.

This Privacy Policy applies only to PAWFF and pawffsg.com.

We are not responsible for the privacy practices, content, or security of third-party websites or services. We encourage you to review their respective privacy policies before providing any personal information.

17. Children's Privacy

Our Website and services are not intended for children under the age of 13.

We do not knowingly collect Personal Data from children without appropriate parental or guardian consent.

If we become aware that Personal Data has been collected from a child inappropriately, we may delete such information.

18. Limitation of Liability

To the fullest extent permitted by law, PAWFF shall not be liable for any loss, damage, claim, cost, expense, or liability arising directly or indirectly from:

• unauthorised access to your Personal Data,

• interception of data transmitted over the Internet,

• security breaches caused by third parties,

• failures of telecommunications networks,

• cyber attacks,

• computer viruses,

• force majeure events,

• or any circumstances beyond our reasonable control.

Nothing in this Privacy Policy excludes liability where such exclusion is prohibited by applicable law.

19. Changes to This Privacy Policy

PAWFF may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, technology, or customer feedback.

The updated Privacy Policy will be published on this Website and will take effect immediately upon publication unless otherwise stated.

Your continued use of the Website after any changes constitutes your acceptance of the revised Privacy Policy.

20. Contact Us

If you have any questions, requests, or concerns regarding this Privacy Policy or our handling of your Personal Data, please contact us:

PAWFF
Website: pawffsg.com
Email: info@pawffsg.com

We will endeavour to respond to your request within a reasonable timeframe in accordance with applicable laws and regulations.