PAWFF

Wholesome, comforting, and packed with goodness 🐾✨
Our Steamed Pumpkin is gently cooked to retain its natural nutrients while creating a soft, easy-to-digest texture pets love. Naturally rich in fibre, beta-carotene, and antioxidants, pumpkin is a popular addition to support healthy digestion and stool consistency for dogs and cats.

Perfect as a meal topper, enrichment snack, or gentle tummy support.

100g options only for Meal preparation service.

Keep mealtime light, wholesome, and nutritious with our Cooked Cauliflower 🐾✨
Gently cooked for better digestibility, cauliflower is naturally rich in fibre, antioxidants, and essential vitamins, making it a great low-calorie addition to your pet’s diet. Perfect as a meal topper, enrichment snack, or healthy boost for raw and gently cooked feeding routines.

100g options only for Meal preparation service.

Add a wholesome green boost to your pet’s bowl with our Cooked Broccoli 🐾✨
Lightly cooked to improve digestibility while preserving nutrients, broccoli is packed with fibre, antioxidants, and vitamins that support overall health and digestion. Perfect as a meal topper, enrichment snack, or healthy addition to raw and gently cooked diets.

100g options only for Meal preparation service.

PAWFF's Braided Pork Pizzle is a great natural chew for bigger dog or for tough chewers to keep them occupied for a long time.

Our promise:

Storage guide:

Ingredients: Australian Pig Penises

Each pack of PAWFF's Braided Pork Pizzle is sold by per piece.

*Please always watch your dogs when you offer them chews.

PAWFF's Probiotic Chicken PMR uses chickens reared with lactobacilli-added feed instead of antibiotic growth promoters - making it the better choice as it has less cholesterol and saturated fat.

Chicken is a great source of lean protein that is low in calories and high in omega-6 fatty acid, making it a great option for cats on a weight loss regimen, or cats who are transitioning to raw.

Pork is a highly digestible protein that is an excellent source of essential amino acids, rich in vitamins and minerals. As our pork PMR contains a low-fat blend of pork meat, bones and organs, it is a great alternative for furkids:

• who are allergic to chicken
• on a weight loss regimen
• transitioning to raw
  

Ingredients may include:

Muscle Meat: Pork Loin / Pork Heart / Pork Tongue
Bones: Pork Ribs / Pig Tail
Organs: Pig Liver / Pig Kidney / Pig Brain / Pig Spleen
Others: Taurine (for feline PMR)

Pork PMR is packaged in 200g for felines.

Feeding Guide

Daily Feeding Recommendation (Adults)

Cats

• Up to 3kg: 60 – 90g per day
• 3 – 5kg: 90 – 130g per day
• 5kg+: 130g+ per day

Body condition adjustment (quick rule)

• If your pet is gaining weight: reduce by ~10% for 7–10 days
• If your pet is losing weight: increase by ~10% for 7–10 days

How to Serve

• Keep frozen until ready to use.
• Thaw in the refrigerator and serve chilled or at room temperature.
• Avoid microwaving (can cook bone content unevenly).
• Once thawed, store refrigerated and feed within 48 hours.

Transition Guide (If switching proteins or new to PMR)

Transition gradually over 5–7 days:

• Days 1–2: 25% PMR, 75% current food
• Days 3–4: 50% PMR, 50% current food
• Days 5–6: 75% PMR, 25% current food
• Day 7: 100% PMR

Feeding Notes (Raw Diet Best Practices)

• Provide fresh water at all times.
• Practice good hygiene: wash hands, utensils, and bowls after feeding.
• Rotate proteins (e.g., pork, chicken, beef) for broader nutrient coverage.

Technical Note / Disclaimer

PMR follows prey model raw principles and is best fed as part of a rotational raw diet. Individual needs vary by life stage and health status. For puppies, kittens, seniors, or pets with medical conditions, consult a professional for personalized feeding guidance.

Beef is a quality source of red meat protein that can help cats in building muscles. It is also a rich source of vitamins and minerals that can help to maintain a healthy skin and coat. 

PAWFF's Beef PMR contains a wide rotational variety of muscle meat like beef heart and beef lips which can provide essential fats to sustain your cat's energy, while beef tendon is easily digestible and rich in glucosamine, collagen and elastin which help keep joints strong and flexible.

Our promise:

Lamb is a nutritious protein for cats that is packed with essential amino acids and dietary fats which are vital nutrients for your cat to sustain their energy and maintaining a healthy skin and coat.

PAWFF's Lamb PMR is great for:

• picky eaters
• high-energy cats
• Cats with allergies

Our promise:

Rabbit is a rich source of protein and essential amino acids which are required for building muscles, tissue repair and boosting the immune system. 

Rabbit is also low in fats and is considered a cooling protein in TCM. PAWFF's Rabbit PMR is a great alternative for furkids:

• who needs to manage their weight
• with allergies / intolerance

Ingredients may include:

Muscle Meat: Rabbit Meat
Bones: Whole carcass without head
Organs: Rabbit Liver / Rabbit Kidney
Others: Taurine (for feline PMR)

Rabbit PMR is packaged in 200g for felines.

Feeding Guide

Daily Feeding Recommendation (Adults)

Cats

• Up to 3kg: 60 – 90g per day
• 3 – 5kg: 90 – 130g per day
• 5kg+: 130g+ per day

Body condition adjustment (quick rule)

• If your pet is gaining weight: reduce by ~10% for 7–10 days
• If your pet is losing weight: increase by ~10% for 7–10 days

How to Serve

• Keep frozen until ready to use.
• Thaw in the refrigerator and serve chilled or at room temperature.
• Avoid microwaving (can cook bone content unevenly).
• Once thawed, store refrigerated and feed within 48 hours.

Transition Guide (If switching proteins or new to PMR)

Transition gradually over 5–7 days:

• Days 1–2: 25% PMR, 75% current food
• Days 3–4: 50% PMR, 50% current food
• Days 5–6: 75% PMR, 25% current food
• Day 7: 100% PMR

Feeding Notes (Raw Diet Best Practices)

• Provide fresh water at all times.
• Practice good hygiene: wash hands, utensils, and bowls after feeding.
• Rotate proteins (e.g., pork, chicken, beef) for broader nutrient coverage.

Technical Note / Disclaimer

PMR follows prey model raw principles and is best fed as part of a rotational raw diet. Individual needs vary by life stage and health status. For puppies, kittens, seniors, or pets with medical conditions, consult a professional for personalized feeding guidance.

Keep it clean and simple with our Hoki, a single-ingredient fish option perfect for pets who thrive on light, easily digestible proteins. Sourced from premium Hoki fish, this raw meal is naturally rich in omega-3 fatty acids, supporting healthy skin, a shiny coat, and overall wellbeing.

Ideal for pets with sensitivities or those on elimination diets, Hoki is a gentle protein that delivers nutrition without heaviness— making it a great rotation option in any raw feeding plan.

Country of Origin: New Zealand

Duck Testicle is considered a secreting organ that is rich in proteins and minerals that help to strengthen the immune system and promote the proper functioning of organs. It is also a nutritious source for vitamins B and contains unique peptides and enzymes that may support reproductive and endocrine health. 

*Please note that duck testicles are available in 250g only. 

Country of Origin: Malaysia