Eat

*Ingredients may vary each month.

Variations could include:

Muscle Meat: Beef Knuckle / Beef Striploin / Beef Ribeye / Beef Tripe / Beef Heart

Bones: Oxtail

Organs: Beef Liver / Beef Kidney / Beef Spleen

Vegetables: Kale / Spinach / Bokchoy / Broccoli

Fruits: Blueberry / Strawberry / Apple

Seeds: Sunflower / Pumpkin

Packaged in 500g.

Available in both 100g and 400g bags
• Suitable for all life stages
• Salmon is rich in Omega-3 and is great for dogs with dull fur and dry skin

Ingredients:
100% from New Zealand
Lamb Meat, Lamb Green Tripe, Lamb Heart, Lamb Offal, Lamb Kidney, Lamb Liver, Lamb Bone, NZ
King Salmon (including skin, frames, head), Broccoli, Red & Green Cabbage, Cauliflower, Pumpkin,
Red and Green Apples

Typical Analysis:
Protein – 54%
Fat – 37%
Fiber – 1%
Moisture – 2%
Metabolisable Energy – 5076 Kcal/kg

Feeding Guide:

Mix with room temperature water and feed. A good indication on whether you are feeding the right
amount of food would be to feel your pet’s ribs. It should have a slight ‘padding’ to it. If you can’t
feel its ribs, reduce food amount and vice versa.

For puppies and pregnant & nursing mothers, feed up to 2 – 3 times the above adult amount.

Size of Pet Food (Grams) Water (ml)
X-Small (2.5 – 5kg) 20g – 40g 60ml to 120ml
Small (5 – 10kg) 40g – 75g 120ml to 240ml
Medium (11 – 25kg) 85g – 190g 240ml to 360ml
Large (> 25kg) 200g 600ml

Available in both 100g and 400g bags

Ingredients:
100% from New Zealand
Lamb Meat, Lamb Green Tripe, Lamb Heart, Lamb Offal, Lamb Kidney, Lamb Liver, Lamb Bone,
Broccoli, Red & Green Cabbage, Cauliflower, Pumpkin, Red and Green Apples

Typical Analysis:
Protein – 60%
Fat – 24%
Fiber – 1%
Moisture – 4%
Metabolisable Energy – 4861 Kcal/kg

Feeding Guide:
Mix with room temperature water and feed. A good indication on whether you are feeding the right
amount of food would be to feel your pet’s ribs. It should have a slight ‘padding’ to it. If you can’t
feel its ribs, reduce food amount and vice versa.

For puppies and pregnant & nursing mothers, feed up to 2 – 3 times the above adult amount.

Size of Pet Food (Grams) Water (ml)
X-Small (2.5 – 5kg) 20g – 40g 60ml to 120ml
Small (5 – 10kg) 40g – 75g 120ml to 240ml
Medium (11 – 25kg) 85g – 190g 240ml to 360ml
Large (> 25kg) 200g 600m

Available in both 100g and 400g bags

Ingredients:
100% from New Zealand

Venison Meat, Venison Tripe, Venison Heart, Venison Offal, Venison Kidney, Venison Liver, Venison
Bone, Broccoli, Red & Green Cabbage, Cauliflower, Pumpkin, Red and Green Apples

Typical Analysis:
Protein – 51%
Fat – 41%
Fiber – 1%
Moisture – 1%
Metabolisable Energy – 5295 Kcal/kg

Feeding Guide:
Mix with room temperature water and feed. A good indication on whether you are feeding the right
amount of food would be to feel your pet’s ribs. It should have a slight ‘padding’ to it. If you can’t
feel its ribs, reduce food amount and vice versa.

For puppies and pregnant & nursing mothers, feed up to 2 – 3 times the above adult amount.

Size of Pet Food (Grams) Water (ml)
X-Small (2.5 – 5kg) 20g – 40g 60ml to 120ml
Small (5 – 10kg) 40g – 75g 120ml to 240ml
Medium (11 – 25kg) 85g – 190g 240ml to 360ml
Large (> 25kg) 200g 600ml

*Ingredients may vary each month.

Variations could include:

Muscle Meat: Probiotics Chicken Breast

Bones: Probiotics Chicken Head

Organs: Probiotics Chicken Liver/ Probiotics Chicken Eyeball/ Probiotics Chicken Brain

Vegetables: Kale/ Spinach/ Bokchoy/ Broccoli

Fruits: Blueberry/ Strawberry/ Apple

Seeds: Sunflower/ Pumpkin

Packaged in 500g.

*Ingredients may vary each month.

Variations could include:

Muscle Meat: Pork Loin/ Pork Heart

Bones: Pig Tail

Organs: Pig Liver/ Pig Kidney/ Pig Spleen/ Pig Brain

Vegetables: Kale/ Spinach/ Bokchoy/ Broccoli

Fruits: Blueberry/ Strawberry/ Apple

Seeds: Sunflower/ Pumpkin

Packaged in 500g.

Cod fish is a highly nutritious seafood option. Cod fish has a valuable source of omega-3 fatty acids, while still being leaner than other fishes such as salmon. This makes it a great alternative for pets who needs a lower fat diet while still fulfilling their omega-3 requirements. It is also rich in vitamins A, C, E, B-complex and minerals such as phosphorus, selenium, and magnesium - which are all essential in supporting bone health, immune function, red blood cell production and neurological function.

Country of Origin: Norway

Hake is a lean fish, low in fat and calories, yet provides a good source of protein. It also contains essential nutrients such as vitamins B6 and B12, niacin, phosphorus, selenium, and potassium. These nutrients contribute to various aspects of overall health, including the functioning of the nervous system, metabolism, and the maintenance of healthy bones and cells.

Country of Origin: Norway

Available in both 100g and 400g bags
• Suitable for dogs with low activity levels
• Mackerel is rich in Omega-3 and is great for dogs with dull fur and dry skin

Ingredients:
100% from New Zealand
Beef Meat, Beef Green Tripe, Beef Liver, Beef Heart, Beef Kidneys, Seasonal Selections of New
Zealand Grown Vegetables and Fruits (May contain Broccoli, Cauliflower, Pumpkin, Cabbage, Red
and Green Apple, Pear), Freeze Dried Mussel Powder, Natural Plant Antioxidant Powder

70% Beef | 25% Mackerel

Typical Analysis:
Protein – 73%
Fat – 13%
Fiber – 1%
Moisture – 4%
Metabolisable Energy – 3680 Kcal/kg

Feeding Guide:
Mix with room temperature water and feed. A good indication on whether you are feeding the right
amount of food would be to feel your pet’s ribs. It should have a slight ‘padding’ to it. If you can’t
feel its ribs, reduce food amount and vice versa.
For puppies and pregnant & nursing mothers, feed up to 2 – 3 times the above adult amount.

Raw sardines are highly nutritious for pets, providing a wealth of benefits. Sardines are an excellent source of omega-3 fatty acids. These fatty acids promote healthy skin, coat, and immune function. Sardines also contain essential vitamins and minerals, including vitamin D, vitamin B12, selenium, and calcium. The inclusion of raw sardines in a pet's diet can contribute to overall health, providing essential nutrients, protein, and omega-3 fatty acids that support their well-being. Sardines are also lower in pollutants, toxins and heavy metals as they are lower in the food chain and do not consume other marine species that contain mercury.

Country of Origin: Japan

Pig Spleen is a secreting organ that is rich in vitamins and minerals that help to strengthen the immune system and promote the proper functioning of organs. It is also nutritious source of vitamins D, K, A, and E.  

*Please note that pig spleen is available in 250g only. 

Country of Origin: Denmark

Beef kidney is a secreting organ that is nutritionally dense and packed with essential vitamins like A, B6, B12, C and minerals like riboflavin, niacin and thiamine.  

Kidneys are also a great source of protein and omega-3 fatty acids which aid in a healthy skin and coat.

Country of Origin: Sweden